Research Wisconsin (WI)
Wisconsin (WI) hotel market reports Wisconsin
Every hotel market report and monthly market update on Wisconsin (WI) from Reed Gizinski, a hotel broker with the Ruzicka Hotel Team at Marcus & Millichap: 21 reports, the newest sent November 2, 2026. Markets covered: Merrill, Tomahawk and Antigo, South Milwaukee Corridor, Appleton, Mauston / New Lisbon, Green Bay, Middleton, Madison and Milwaukee.
The latest monthly update, October 2026: Wisconsin (WI) hotels ran 56.91% occupancy at a $132.13 ADR over the last twelve months, RevPAR +5.07%. 4 hotels sold, 1 new hotel opened and 14 more are in the works. Read the October 2026 update.
Wisconsin (WI) hotel market reports by market
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Merrill, Tomahawk and Antigo, WI hotel market report, Q3 2026
Merrill, Tomahawk and Antigo: 49.5% occupancy, a record $110.63 ADR and RevPAR +5.7% to $54.77, with zero rooms in the pipeline.
- Merrill
- Tomahawk
- Antigo
- Lincoln County
- Langlade County
- Wisconsin (WI)
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South Milwaukee Corridor, WI hotel market report, Q2 2026
From Oak Creek to Kenosha, RevPAR +9.9% to $65.77 on 64.2% occupancy (+7.0%) and a $102.37 ADR, all above ten-year ranges.
- Oak Creek
- Franklin
- Caledonia
- Mount Pleasant
- Racine
- Sturtevant
- Somers
- Pleasant Prairie
- Kenosha
- Bristol
- Racine County
- Kenosha County
- Milwaukee County
- Wisconsin (WI)
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Upper Midwest hotel sale data, January to May 2026
105 hotel sales in MN, WI, IA, ND and SD from January to May 2026, +25%; volume $359M, +58%. Average price per key up 57% while the median fell 12.5%.
- Minnesota (MN)
- Wisconsin (WI)
- Iowa (IA)
- North Dakota (ND)
- South Dakota (SD)
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Appleton, WI hotel market report, Q1 2026
Appleton RevPAR +3.11% to $66.88 on 57.37% occupancy and a record $116.59 ADR, with no rooms under construction and one 90-room hotel planned.
- Appleton
- Outagamie County
- Fox Cities
- Wisconsin (WI)
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Mauston / New Lisbon, WI hotel market report, Q2 2026
51.1% occupancy (+4.1%), $94.53 ADR (-1.9%) and $48.29 RevPAR (+2.1%) across 5 hotels and 283 rooms, with no new supply. Tomah and Black River Falls compared
- Mauston
- New Lisbon
- Juneau County
- Wisconsin (WI)
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Green Bay, WI hotel market report, Q1 2026
Green Bay RevPAR +7.9% to $74.91 on a $137.01 ADR (+5.6%) and 54.7% occupancy, with one 90-room hotel under construction.
- Green Bay
- Ashwaubenon
- De Pere
- Brown County
- Wisconsin (WI)
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Middleton, WI hotel market report, Q1 2026
Middleton leads its peers with a $126.69 ADR (+3.14%) and $77.43 RevPAR (+3.20%) on 61.1% occupancy; nothing is under construction.
- Middleton
- Dane County
- Wisconsin (WI)
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Madison, WI hotel market report, Q1 2026
Madison RevPAR +4.74% to a ten-year-high $88.90 on 61.6% occupancy and a $144.22 ADR; 82 rooms under construction, 933 in the pipeline.
- Madison
- Middleton
- Fitchburg
- Monona
- Dane County
- Wisconsin (WI)
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Milwaukee, WI hotel market report, Q1 2026
Milwaukee occupancy +2.4 pts to 59.4% as ADR eased -2.96% to $145.85; RevPAR $86.61 (-0.4%). 150 rooms under construction.
- Milwaukee
- Milwaukee County
- Wisconsin (WI)
Wisconsin (WI) monthly hotel market updates
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Wisconsin hotel market update, October 2026
Wisconsin hotels ran 56.91% occupancy at a $132.13 ADR over the last twelve months, RevPAR +5.07%. 4 hotels sold, 1 new hotel opened and 14 more are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, September 2026
Wisconsin hotels ran 56.13% occupancy at a $130.53 ADR over the last twelve months, RevPAR +3.65%. 3 hotels sold and 13 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, August 2026
Wisconsin hotels ran 55.66% occupancy at a $130.70 ADR over the last twelve months, RevPAR +4.06%. 3 hotels sold and 12 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, July 2026
Wisconsin hotels ran 56.13% occupancy at a $130.79 ADR over the last twelve months, RevPAR +3.49%. 5 hotels sold and 11 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, June 2026
Wisconsin hotels ran 55.76% occupancy at a $130.05 ADR over the last twelve months, RevPAR +3.28%. 5 hotels sold and 11 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, May 2026
Wisconsin hotels ran 55.68% occupancy at a $129.74 ADR over the last twelve months, RevPAR +3.51%. 2 hotels sold and 11 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, April 2026
Wisconsin hotels ran 55.56% occupancy at a $130.01 ADR over the last twelve months, RevPAR +3.30%. 4 hotels sold and 13 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, March 2026
Wisconsin hotels ran 56.05% occupancy at a $128.36 ADR over the last twelve months, RevPAR +4.43%. 2 hotels sold and 12 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, February 2026
Wisconsin hotels ran 54.95% occupancy at a $130.31 ADR over the last twelve months, RevPAR +3.71%. 3 hotels sold and 14 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, January 2026
Wisconsin hotels ran 54.67% occupancy at a $130.38 ADR over the last twelve months, RevPAR +4.1%. 2 hotels sold and 13 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, December 2025
Wisconsin hotels ran 54.5% occupancy at a $130.04 ADR over the last twelve months, RevPAR +3.4%. 6 hotels sold and 15 new hotels are in the works.
- Wisconsin (WI)
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Wisconsin hotel market update, November 2025
Hotel performance across Wisconsin continues to improve at a measured pace, driven largely by steady occupancy gains across the South, Madison, and Milwaukee markets. 1 hotel sold and 15 new hotels are in the works.
- Wisconsin (WI)