Research Monthly report
Wisconsin hotel market update, February 2026
- Wisconsin
Wisconsin hotels ran 54.95% occupancy at a $130.31 ADR over the last twelve months, RevPAR +3.71%. 3 hotels sold and 14 new hotels are in the works.
Wisconsin's hotel market for February 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
54.95%
ADR, trailing 12 months
$130.31
RevPAR, trailing 12 months
$71.60
+3.71% year over year
RevPAR, Jan '26 vs Jan '25
+5.3%
Midscale and economy +9.80%
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 54.95% occupancy, a $130.31 ADR and $71.60 RevPAR, with RevPAR +3.71% on the year before.
RevPAR for Jan '26 was +5.3% against Jan '25. Midscale and economy hotels did best at +9.80%; luxury and upper upscale hotels were at +3.95%.
| Scale | T-12 Occ | T-12 ADR | T-12 RevPAR | RevPAR, year over year | RevPAR, Jan '26 vs Jan '25 |
|---|---|---|---|---|---|
| All hotels | 54.95% | $130.31 | $71.60 | +3.71% | +5.3% |
| Luxury & Upper Upscale | 60.02% | $212.24 | $129.52 | +6.24% | +3.95% |
| Upper Midscale | 58.16% | $125.64 | $73.07 | +1.14% | +5.47% |
| Midscale & Economy | 48.60% | $90.99 | $44.23 | +3.73% | +9.80% |
Month by month, Wisconsin RevPAR in 2026 against 2025, through January:
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
| Hotel | City | Price | Note |
|---|---|---|---|
| Radisson River Falls | River Falls | $5,300,000 | |
| Four Points Appleton | Appleton | $7,300,000 | |
| Hampton Inn & Suites West Allis | West Allis | $9,100,000 |
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
| Rate | As of February 27, 2026 |
|---|---|
| Prime rate | 6.75% |
| 10-year Treasury | 3.981% |
| 5-year Treasury | 3.536% |
New developments
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
- Ho-Chunk Casino & Hotel, Beloit
- TownePlace Suites, De Pere/Green Bay
- Hampton Inn, Deforest
- Springhill Suites, Fitchburg
- Tribute Portfolio Hotel, Madison
- Home 2 Suites, Madison: just opened
- Tru, Madison: just opened
- The Marc Hotel, Milwaukee: just opened
- Tribute Portfolio Hotel, Milwaukee Downtown
- Adams Building, Milwaukee
- Fairfield Inn & Suites, Racine: JUST OPENED (Partial rebrand from Delta)
- Cobblestone, Waukesha
- Kalahari Treehouse Collection, Wisconsin Dells
- Dellshire Resort, Wisconsin Dells
Another 61 hotels have been proposed. Call or email to learn more about any of them.
Other developments that bring travelers:
- Microsoft AI Datacenter Campus, Mount Pleasant
- Foxconn AI Server Manufacturing Expansion, Mount Pleasant
- QTS Data Centers Mega-Campus, DeForest (Dane County)
- "Lighthouse" Stargate Data Center Campus (OpenAI / Oracle / Vantage), Port Washington
- River Point District Mixed-Use Redevelopment, La Crosse
- Wilden Portfolio Park Mixed-Use Campus, Appleton
- HSHS St. Mary's Hospital Campus Transformation, Green Bay
- ThedaCare Medical Center, Oshkosh Health Campus: Oshkosh
- UW Health University Row Medical Center & East Madison Hospital Expansion, Madison
Tools
- Full hotel underwriting and waterfall model. Download the Excel model free. Questions or changes you'd recommend are welcome.
- A report on your hotel or market. Ask for one and we'll be in touch.
Thinking about what your hotel would sell for? Request a valuation.