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Research Monthly report

Wisconsin hotel market update, August 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Wisconsin

Wisconsin hotels ran 55.66% occupancy at a $130.70 ADR over the last twelve months, RevPAR +4.06%. 3 hotels sold and 12 new hotels are in the works.

Wisconsin's hotel market for August 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

55.66%

ADR, trailing 12 months

$130.70

RevPAR, trailing 12 months

$72.75

+4.06% year over year

Performance

Across every Wisconsin hotel, the trailing twelve months averaged 55.66% occupancy, a $130.70 ADR and $72.75 RevPAR, with RevPAR +4.06% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels55.66%$130.70$72.75+4.06%
Luxury & Upper Upscale62.75%$214.18$134.41+5.64%
Upper Midscale59.27%$128.39$76.10+3.79%
Midscale & Economy50.51%$88.32$44.61+4.10%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200$250All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $130.70Luxury & Upper Upscale · ADR: $214.18Upper Midscale · ADR: $128.39Midscale & Economy · ADR: $88.32All hotels · RevPAR: $72.75Luxury & Upper Upscale · RevPAR: $134.41Upper Midscale · RevPAR: $76.10Midscale & Economy · RevPAR: $44.61$130.70$214.18$128.39$88.32$72.75$134.41$76.10$44.61$0$100$200$300All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $130.70Luxury & Upper Upscale · ADR: $214.18Upper Midscale · ADR: $128.39Midscale & Economy · ADR: $88.32All hotels · RevPAR: $72.75Luxury & Upper Upscale · RevPAR: $134.41Upper Midscale · RevPAR: $76.10Midscale & Economy · RevPAR: $44.61$130.70$214.18$128.39$88.32$72.75$134.41$76.10$44.61

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$130.70$72.75
Luxury & Upper Upscale$214.18$134.41
Upper Midscale$128.39$76.10
Midscale & Economy$88.32$44.61
RevPAR change by scale
0%2%4%6%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 4.06%Luxury & Upper Upscale · Trailing 12 months: 5.64%Upper Midscale · Trailing 12 months: 3.79%Midscale & Economy · Trailing 12 months: 4.10%4.06%5.64%3.79%4.10%0%2%4%6%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 4.06%Luxury & Upper Upscale · Trailing 12 months: 5.64%Upper Midscale · Trailing 12 months: 3.79%Midscale & Economy · Trailing 12 months: 4.10%4.06%5.64%3.79%4.10%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels4.06%
Luxury & Upper Upscale5.64%
Upper Midscale3.79%
Midscale & Economy4.10%

Month by month, Wisconsin RevPAR in 2026 against 2025, through July:

RevPAR by month, 2025 and 2026
$0$25$50$75$100$125JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $44.2Feb · 2025: $50.8Mar · 2025: $58.3Apr · 2025: $62.8May · 2025: $71.1Jun · 2025: $91.2Jul · 2025: $109.8Aug · 2025: $98.9Sep · 2025: $80.6Oct · 2025: $79.8Nov · 2025: $57.5Dec · 2025: $49.2Jan · 2026: $46.1Feb · 2026: $55.6Mar · 2026: $58.8Apr · 2026: $64.3May · 2026: $73.2Jun · 2026: $96.2Jul · 2026: $112.7$0$50$100$150JanMarMayJulSepNovJan · 2025: $44.2Feb · 2025: $50.8Mar · 2025: $58.3Apr · 2025: $62.8May · 2025: $71.1Jun · 2025: $91.2Jul · 2025: $109.8Aug · 2025: $98.9Sep · 2025: $80.6Oct · 2025: $79.8Nov · 2025: $57.5Dec · 2025: $49.2Jan · 2026: $46.1Feb · 2026: $55.6Mar · 2026: $58.8Apr · 2026: $64.3May · 2026: $73.2Jun · 2026: $96.2Jul · 2026: $112.7

values read from the CoStar chart in the original email

Source: CoStar, as of August 31, 2026

20252026
Jan$44.2$46.1
Feb$50.8$55.6
Mar$58.3$58.8
Apr$62.8$64.3
May$71.1$73.2
Jun$91.2$96.2
Jul$109.8$112.7
Aug$98.9
Sep$80.6
Oct$79.8
Nov$57.5
Dec$49.2

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Hotel Milwaukee AirportMilwaukee$1,780,000
St Joseph Resort NecedahNecedah$1,625,000
Coratel Inn & Suites River FallsRiver Falls$1,225,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of August 31, 2026
Prime rate6.75%
10-year Treasury4.76%
5-year Treasury4.50%

New developments

This month's new hotels and sales
MilwaukeeNecedahRiver FallsBeloitGreen BayDeForestMadisonWaukeshaWisconsin DellsWisconsinMilwaukeeNecedahRiver FallsBeloitGreen BayDeForestMadisonWaukeshaWisconsin DellsMNMilwaukeeNecedahBeloitGreen BayDeForestMadisonWaukeshaWisconsin DellsWisconsinMilwaukeeNecedahBeloitGreen BayDeForestMadisonWaukeshaWisconsin Dells

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Wisconsin:

  • Ho-Chunk Casino & Hotel, Beloit
  • TownePlace Suites, De Pere/Green Bay
  • Hampton Inn, Deforest
  • The Historian Tribute Portfolio Hotel, Madison
  • Tribute Portfolio Hotel, Milwaukee Downtown
  • Adams Building, Milwaukee
  • Cobblestone, Waukesha
  • Kalahari Treehouse Collection, Wisconsin Dells
  • Dellshire Resort, Wisconsin Dells
  • Staybridge Suites, Milwaukee/Wauwatosa
  • Hotel Laureum, Milwaukee
  • MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian

Another 61 hotels have been proposed. Call or email to learn more about any of them.

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