Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap
Wisconsin
Wisconsin hotels ran 56.13% occupancy at a $130.53 ADR over the last twelve months, RevPAR +3.65%. 3 hotels sold and 13 new hotels are in the works.
Wisconsin's hotel market for September 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
56.13%
ADR, trailing 12 months
$130.53
RevPAR, trailing 12 months
$72.75
+3.65% year over year
RevPAR, Aug '26 vs Aug '25
+4.00%
Upper midscale +3.96%
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 56.13% occupancy, a $130.53 ADR and $72.75 RevPAR, with RevPAR +3.65% on the year before.
RevPAR for Aug '26 was +4.00% against Aug '25. Upper midscale hotels did best at +3.96%; luxury and upper upscale hotels were at +1.03%.
Scale
T-12 Occ
T-12 ADR
T-12 RevPAR
RevPAR, year over year
RevPAR, Aug '26 vs Aug '25
All hotels
56.13%
$130.53
$72.75
+3.65%
+4.00%
Luxury & Upper Upscale
62.55%
$214.36
$134.09
+4.31%
+1.03%
Upper Midscale
59.25%
$128.14
$75.93
+3.36%
+3.96%
Midscale & Economy
49.48%
$90.09
$44.58
+4.22%
+1.43%
ADR and RevPAR by scale, trailing 12 months
ADR
RevPAR
Source: STR, one-month reporting lag
ADR
RevPAR
All hotels
$130.53
$72.75
Luxury & Upper Upscale
$214.36
$134.09
Upper Midscale
$128.14
$75.93
Midscale & Economy
$90.09
$44.58
RevPAR change by scale
Trailing 12 months
Aug '26 vs. Aug '25
Source: STR, one-month reporting lag
Trailing 12 months
Aug '26 vs. Aug '25
All hotels
3.65%
4.00%
Luxury & Upper Upscale
4.31%
1.03%
Upper Midscale
3.36%
3.96%
Midscale & Economy
4.22%
1.43%
Month by month, Wisconsin RevPAR in 2026 against 2025, through August:
RevPAR by month, 2025 and 2026
2025
2026
values read from the CoStar chart in the original email
Source: CoStar, as of September 30, 2026
2025
2026
Jan
$43.9
$46.2
Feb
$50.8
$55.8
Mar
$58.4
$58.5
Apr
$62.9
$64.2
May
$72.1
$73.4
Jun
$92.4
$97.4
Jul
$109.2
$111.3
Aug
$100.5
$104.1
Sep
$81.3
Oct
$80.3
Nov
$57.0
Dec
$49.0
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
Hotel
City
Price
Note
Baymont Waukesha
Waukesha
$3,650,000
Cedarberry Inn Sauk City
Sauk City
$1,700,000
Cedar Lake Motel Slinger
Slinger
$1,150,000
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
Rate
As of September 30, 2026
Prime rate
7.00%
10-year Treasury
5.298% (52 Week High)
5-year Treasury
5.089%
New developments
This month's new hotels and sales
The market
Places in this report
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
Ho-Chunk Casino & Hotel, Beloit
TownePlace Suites, De Pere/Green Bay
Hampton Inn, Deforest: opened
The Historian Tribute Portfolio Hotel, Madison
Tribute Portfolio Hotel, Milwaukee Downtown
Adams Building, Milwaukee
Cobblestone, Waukesha: opened
Staybridge Suites, Milwaukee/Wauwatosa
Hotel Laureum, Milwaukee
MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian
The Wilhan, Madison
TownePlace Suites, DeForest
Hampton Inn & Suites, Sheboygan
Another 61 hotels have been proposed. Call or email to learn more about any of them.
Tools
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