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For hotel owners chevron_right Market reports

Hotel market reports for MN, WI, IA, ND and SDAn in-depth report on any hotel market in five states.

The report a hotel broker prepares before a sale: how the market is performing, what's being built, what drives demand, how it stacks up against its peers, what has traded and for how much, and which brands are missing. As a written report and a slide deck.

  • mapAny market in Minnesota, Wisconsin, Iowa, North Dakota or South Dakota
  • descriptionA written report of about a dozen pages, and a seven-slide deck
  • personPrepared by Reed Gizinski, hotel broker

Request a market report

What a hotel market report covers

The chapters of a recent report on Woodbury, Minnesota (Q3 2026). Every market's report follows the same outline, with that market's own figures.

  1. Executive summary

    The market in a page: hotels and rooms, trailing 12-month occupancy, ADR and RevPAR against last year, the market cap rate and price per room.

  2. The market and its economy

    Where it sits, who lives there, the largest employers, and the investment coming in.

  3. New supply

    What's under construction, in planning or proposed, and the existing hotels by the year they opened.

  4. Demand drivers

    Corporate, medical, leisure, sports and construction demand, with the developments and catalysts on the way.

  5. Performance

    Three-month, year-to-date and 12-month performance, the market's ten-year range, and the segment your hotel competes in.

  6. Peer markets

    The market beside comparable markets, full market to full market: occupancy, ADR, RevPAR, cap rate and price per room.

  7. Investment sales

    The hotels that have traded, with price per room and the buyer, plus the year's sales volume.

  8. Brands and white space

    Each hotel's flag and parent company, and the brands that fit the market but aren't there yet.

  9. Conclusion

    What it means for your hotel — including a view of value when the report is written about one.

Request a market report arrow_forward Or ask what your hotel is worth

A market report is analysis for discussion, not an appraisal. Its figures come from third-party sources, including licensed hotel performance data, and public records.

Markets we cover

A hotel market report for any market in Minnesota, Wisconsin, Iowa, North Dakota and South Dakota.

A city, a submarket, a stretch of highway or the town your hotel is in — name it, and the report is written about it.

Request a hotel market report arrow_forward Name any market in the five states

Questions

Questions about hotel market reports

What is in a hotel market report?

The market's performance over ten years (occupancy, ADR and RevPAR), what's being built, what drives demand, how the market compares with its peers, the hotels that have sold and for how much a room, and the brands that fit the market but aren't there yet — as a written report and a slide deck.

Which markets do you write hotel market reports for?

Any market in Minnesota, Wisconsin, Iowa, North Dakota and South Dakota — from Minneapolis–St. Paul, Milwaukee, Madison, Des Moines, Fargo and Sioux Falls to the smaller towns between them.

Can the report be about my own hotel's market?

Yes. Name your hotel and its town in the request; the report's conclusion then says what the market means for your hotel, including a view of its value.

Who prepares the reports?

Reed Gizinski, a hotel broker with the Ruzicka Hotel Team at Marcus & Millichap.

Is a hotel market report an appraisal?

No. It is analysis for discussion, drawn from licensed hotel performance data, public records and NexTurn's own market data — not an appraisal.