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Research Monthly report

Wisconsin hotel market update, May 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Wisconsin

Wisconsin hotels ran 55.68% occupancy at a $129.74 ADR over the last twelve months, RevPAR +3.51%. 2 hotels sold and 11 new hotels are in the works.

Wisconsin's hotel market for May 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

55.68%

ADR, trailing 12 months

$129.74

RevPAR, trailing 12 months

$72.24

+3.51% year over year

Performance

Across every Wisconsin hotel, the trailing twelve months averaged 55.68% occupancy, a $129.74 ADR and $72.24 RevPAR, with RevPAR +3.51% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels55.68%$129.74$72.24+3.51%
Luxury & Upper Upscale62.30%$212.64$132.48+5.12%
Upper Midscale58.70%$126.88$74.48+2.13%
Midscale & Economy49.78%$89.80$44.70+3.54%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200$250All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $129.74Luxury & Upper Upscale · ADR: $212.64Upper Midscale · ADR: $126.88Midscale & Economy · ADR: $89.80All hotels · RevPAR: $72.24Luxury & Upper Upscale · RevPAR: $132.48Upper Midscale · RevPAR: $74.48Midscale & Economy · RevPAR: $44.70$129.74$212.64$126.88$89.80$72.24$132.48$74.48$44.70$0$100$200$300All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $129.74Luxury & Upper Upscale · ADR: $212.64Upper Midscale · ADR: $126.88Midscale & Economy · ADR: $89.80All hotels · RevPAR: $72.24Luxury & Upper Upscale · RevPAR: $132.48Upper Midscale · RevPAR: $74.48Midscale & Economy · RevPAR: $44.70$129.74$212.64$126.88$89.80$72.24$132.48$74.48$44.70

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$129.74$72.24
Luxury & Upper Upscale$212.64$132.48
Upper Midscale$126.88$74.48
Midscale & Economy$89.80$44.70
RevPAR change by scale
0%2%4%6%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 3.51%Luxury & Upper Upscale · Trailing 12 months: 5.12%Upper Midscale · Trailing 12 months: 2.13%Midscale & Economy · Trailing 12 months: 3.54%3.51%5.12%2.13%3.54%0%2%4%6%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 3.51%Luxury & Upper Upscale · Trailing 12 months: 5.12%Upper Midscale · Trailing 12 months: 2.13%Midscale & Economy · Trailing 12 months: 3.54%3.51%5.12%2.13%3.54%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels3.51%
Luxury & Upper Upscale5.12%
Upper Midscale2.13%
Midscale & Economy3.54%

Month by month, Wisconsin RevPAR in 2026 against 2025, through April:

RevPAR by month, 2025 and 2026
$0$25$50$75$100$125JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $44.9Feb · 2025: $52.2Mar · 2025: $59.0Apr · 2025: $63.1May · 2025: $71.2Jun · 2025: $90.8Jul · 2025: $107.8Aug · 2025: $99.2Sep · 2025: $81.4Oct · 2025: $80.2Nov · 2025: $57.5Dec · 2025: $49.5Jan · 2026: $47.3Feb · 2026: $57.1Mar · 2026: $59.3Apr · 2026: $64.6$0$50$100$150JanMarMayJulSepNovJan · 2025: $44.9Feb · 2025: $52.2Mar · 2025: $59.0Apr · 2025: $63.1May · 2025: $71.2Jun · 2025: $90.8Jul · 2025: $107.8Aug · 2025: $99.2Sep · 2025: $81.4Oct · 2025: $80.2Nov · 2025: $57.5Dec · 2025: $49.5Jan · 2026: $47.3Feb · 2026: $57.1Mar · 2026: $59.3Apr · 2026: $64.6

values read from the CoStar chart in the original email

Source: CoStar, as of May 26, 2026

20252026
Jan$44.9$47.3
Feb$52.2$57.1
Mar$59.0$59.3
Apr$63.1$64.6
May$71.2
Jun$90.8
Jul$107.8
Aug$99.2
Sep$81.4
Oct$80.2
Nov$57.5
Dec$49.5

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Candlewood Suites KenoshaKenosha$10,160,000
Candlewood Suites La CrosseLa Crosse$7,650,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of May 27, 2026
Prime rate6.75%
10-year Treasury4.481%
5-year Treasury4.170%

New developments

This month's new hotels and sales
KenoshaLa CrosseBeloitGreen BayDeForestMadisonMilwaukeeWaukeshaWisconsin DellsWisconsinKenoshaLa CrosseBeloitGreen BayDeForestMadisonMilwaukeeWaukeshaWisconsin DellsMNKenoshaLa CrosseBeloitGreen BayDeForestMadisonMilwaukeeWaukeshaWisconsin DellsWisconsinKenoshaLa CrosseBeloitGreen BayDeForestMadisonWaukeshaWisconsin Dells

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Wisconsin:

  • Ho-Chunk Casino & Hotel, Beloit
  • TownePlace Suites, De Pere/Green Bay
  • Hampton Inn, Deforest
  • The Historian Tribute Portfolio Hotel, Madison
  • Tribute Portfolio Hotel, Milwaukee Downtown
  • Adams Building, Milwaukee
  • Cobblestone, Waukesha
  • Dellshire Resort, Wisconsin Dells: just opened
  • Staybridge Suites, Milwaukee/Wauwatosa
  • Hotel Laureum, Milwaukee
  • MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian

Another 63 hotels have been proposed. Call or email to learn more about any of them.

Tools

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