Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap
Wisconsin
Wisconsin hotels ran 55.76% occupancy at a $130.05 ADR over the last twelve months, RevPAR +3.28%. 5 hotels sold and 11 new hotels are in the works.
Wisconsin's hotel market for June 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
55.76%
ADR, trailing 12 months
$130.05
RevPAR, trailing 12 months
$72.52
+3.28% year over year
RevPAR, May '26 vs May '25
+3.65%
Upper midscale +4.98%
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 55.76% occupancy, a $130.05 ADR and $72.52 RevPAR, with RevPAR +3.28% on the year before.
RevPAR for May '26 was +3.65% against May '25. Upper midscale hotels did best at +4.98%; luxury and upper upscale hotels were at +0.81%.
Scale
T-12 Occ
T-12 ADR
T-12 RevPAR
RevPAR, year over year
RevPAR, May '26 vs May '25
All hotels
55.76%
$130.05
$72.52
+3.28%
+3.65%
Luxury & Upper Upscale
62.34%
$212.36
$132.38
+4.31%
+0.81%
Upper Midscale
58.80%
$127.59
$75.03
+2.13%
+4.98%
Midscale & Economy
50.39%
$88.11
$44.40
+3.60%
+4.58%
ADR and RevPAR by scale, trailing 12 months
ADR
RevPAR
Source: STR, one-month reporting lag
ADR
RevPAR
All hotels
$130.05
$72.52
Luxury & Upper Upscale
$212.36
$132.38
Upper Midscale
$127.59
$75.03
Midscale & Economy
$88.11
$44.40
RevPAR change by scale
Trailing 12 months
May '26 vs. May '25
Source: STR, one-month reporting lag
Trailing 12 months
May '26 vs. May '25
All hotels
3.28%
3.65%
Luxury & Upper Upscale
4.31%
0.81%
Upper Midscale
2.13%
4.98%
Midscale & Economy
3.60%
4.58%
Month by month, Wisconsin RevPAR in 2026 against 2025, through May:
RevPAR by month, 2025 and 2026
2025
2026
values read from the CoStar chart in the original email
Source: CoStar, as of June 30, 2026
2025
2026
Jan
$45.0
$47.5
Feb
$52.5
$57.3
Mar
$59.2
$59.5
Apr
$63.3
$64.7
May
$71.6
$74.1
Jun
$91.0
Jul
$108.0
Aug
$99.4
Sep
$81.7
Oct
$80.5
Nov
$57.6
Dec
$49.6
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
Hotel
City
Price
Note
Cambria Milwaukee
Milwaukee
$7,140,000
The White Rose Inns Wisconsin Dells
Wisconsin Dells
$765,000
Hilton Garden Inn Milwaukee
Milwaukee
$13,400,000
Double Tree Brookfield
Brookfield
$9,280,000
Grand Marquis Waterpark Baraboo
Baraboo
$6,250,000
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
Rate
As of June 30, 2026
Prime rate
6.75%
10-year Treasury
4.461%
5-year Treasury
4.223%
New developments
This month's new hotels and sales
The market
Places in this report
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
Ho-Chunk Casino & Hotel, Beloit
TownePlace Suites, De Pere/Green Bay
Hampton Inn, Deforest
The Historian Tribute Portfolio Hotel, Madison
Tribute Portfolio Hotel, Milwaukee Downtown
Adams Building, Milwaukee
Kalahari Treehouse Collection, Wisconsin Dells
Staybridge Suites, Milwaukee/Wauwatosa
Hotel Laureum, Milwaukee
MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian
Hampton Inn & Suites, Sheboygan
Another 63 hotels have been proposed. Call or email to learn more about any of them.
Tools
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