Research Monthly report
Wisconsin hotel market update, April 2026
- Wisconsin
Wisconsin hotels ran 55.56% occupancy at a $130.01 ADR over the last twelve months, RevPAR +3.30%. 4 hotels sold and 13 new hotels are in the works.
Wisconsin's hotel market for April 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
55.56%
ADR, trailing 12 months
$130.01
RevPAR, trailing 12 months
$72.24
+3.30% year over year
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 55.56% occupancy, a $130.01 ADR and $72.24 RevPAR, with RevPAR +3.30% on the year before.
| Scale | T-12 Occ | T-12 ADR | T-12 RevPAR | RevPAR, year over year |
|---|---|---|---|---|
| All hotels | 55.56% | $130.01 | $72.24 | +3.30% |
| Luxury & Upper Upscale | 61.78% | $212.54 | $131.30 | +4.75% |
| Upper Midscale | 57.64% | $127.59 | $73.55 | +2.02% |
| Midscale & Economy | 49.59% | $91.22 | $45.24 | +4.91% |
Month by month, Wisconsin RevPAR in 2026 against 2025, through March:
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
| Hotel | City | Price | Note |
|---|---|---|---|
| Fairfield Inn Appleton | Appleton | - | Part of a 9-hotel portfolio |
| Days Inn Rib Mountain | Rib Mountain | $2,330,000 | |
| Waubee Lodge Hotel Lakewood | - | $4,200,000 | |
| Comfort Suites Johnson Creek | Johnson Creek | - |
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
| Rate | As of April 30, 2026 |
|---|---|
| Prime rate | 6.75% |
| 10-year Treasury | 4.396% |
| 5-year Treasury | 4.032% |
New developments
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
- Ho-Chunk Casino & Hotel, Beloit
- TownePlace Suites, De Pere/Green Bay
- Hampton Inn, Deforest
- The Historian Tribute Portfolio Hotel, Madison
- SpringHill Suites Fitchburg/Madison: just opened
- Tribute Portfolio Hotel, Milwaukee Downtown
- Adams Building, Milwaukee
- Cobblestone, Waukesha
- Kalahari Treehouse Collection, Wisconsin Dells
- Dellshire Resort, Wisconsin Dells
- Staybridge Suites, Milwaukee/Wauwatosa
- Hotel Laureum, Milwaukee
- MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian
Another 63 hotels have been proposed. Call or email to learn more about any of them.
Tools
- Full hotel underwriting and waterfall model. Download the Excel model free. Questions or changes you'd recommend are welcome.
- A report on your hotel or market. Ask for one and we'll be in touch.
Thinking about what your hotel would sell for? Request a valuation.