Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap
Wisconsin
Wisconsin hotels ran 56.91% occupancy at a $132.13 ADR over the last twelve months, RevPAR +5.07%. 4 hotels sold, 1 new hotel opened and 14 more are in the works.
Wisconsin's hotel market for October 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
56.91%
ADR, trailing 12 months
$132.13
RevPAR, trailing 12 months
$75.19
+5.07% year over year
RevPAR, Sep '26 vs Sep '25
+12.89%
Midscale and economy +13.57%
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 56.91% occupancy, a $132.13 ADR and $75.19 RevPAR, with RevPAR +5.07% on the year before.
RevPAR for Sep '26 was +12.89% against Sep '25. Midscale and economy hotels did best at +13.57%; upper midscale hotels were at +11.95%.
Scale
T-12 Occ
T-12 ADR
T-12 RevPAR
RevPAR, year over year
RevPAR, Sep '26 vs Sep '25
All hotels
56.91%
$132.13
$75.19
+5.07%
+12.89%
Luxury & Upper Upscale
63.15%
$216.41
$136.67
+5.25%
+12.14%
Upper Midscale
59.70%
$129.41
$77.26
+4.01%
+11.95%
Midscale & Economy
49.70%
$92.16
$45.80
+6.20%
+13.57%
ADR and RevPAR by scale, trailing 12 months
ADR
RevPAR
Source: STR, one-month reporting lag
ADR
RevPAR
All hotels
$132.13
$75.19
Luxury & Upper Upscale
$216.41
$136.67
Upper Midscale
$129.41
$77.26
Midscale & Economy
$92.16
$45.80
RevPAR change by scale
Trailing 12 months
Sep '26 vs. Sep '25
Source: STR, one-month reporting lag
Trailing 12 months
Sep '26 vs. Sep '25
All hotels
5.07%
12.89%
Luxury & Upper Upscale
5.25%
12.14%
Upper Midscale
4.01%
11.95%
Midscale & Economy
6.20%
13.57%
Month by month, Wisconsin RevPAR in 2026 against 2025, through September:
RevPAR by month, 2025 and 2026
2025
2026
values read from the CoStar chart in the original email
Source: CoStar, as of November 2, 2026
2025
2026
Jan
$44.5
$46.9
Feb
$51.9
$57.0
Mar
$59.2
$59.5
Apr
$63.6
$65.8
May
$72.0
$74.8
Jun
$92.8
$98.2
Jul
$110.2
$113.0
Aug
$101.0
$104.8
Sep
$81.6
$92.2
Oct
$81.3
Nov
$57.6
Dec
$49.4
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
Hotel
City
Price
Note
Holiday Inn Milwaukee Riverfront
Milwaukee
$4,462,500
Hampton Inn Plover-Stevens Point
Plover
$5,675,000
Schlecht's Resort
Minocqua
$4,000,000
Eagle Shores Resort
Hazelhurst
$1,250,000
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
Rate
As of November 2, 2026
Prime rate
7.00%
10-year Treasury
4.898%
5-year Treasury
4.707%
New developments
This month's new hotels and sales
The market
Places in this report
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
Ho-Chunk Casino & Hotel, Beloit
TownePlace Suites, De Pere/Green Bay: just opened
The Historian Tribute Portfolio Hotel, Madison
Tribute Portfolio Hotel, Milwaukee Downtown
Adams Building, Milwaukee
Staybridge Suites, Milwaukee/Wauwatosa
Hotel Laureum, Milwaukee
MainStay Suites Wisconsin Dells: this looks like a partial rebrand of the Polynesian
The Wilhan, Madison
TownePlace Suites, DeForest
Hampton Inn & Suites, Sheboygan
Colsac Lodge, Merrimac
Home2 Suites, Pleasant Prairie
TownePlace Suites, Kenosha
MainStay Suites, Marinette
Another 59 hotels have been proposed. Call or email to learn more about any of them.
Tools
Full hotel underwriting and waterfall model.Download the Excel model free. Questions or changes you'd recommend are welcome.
A report on your hotel or market.Ask for one and we'll be in touch.