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Research Monthly report

Wisconsin hotel market update, March 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Wisconsin

Wisconsin hotels ran 56.05% occupancy at a $128.36 ADR over the last twelve months, RevPAR +4.43%. 2 hotels sold and 12 new hotels are in the works.

Wisconsin's hotel market for March 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

56.05%

ADR, trailing 12 months

$128.36

RevPAR, trailing 12 months

$71.94

+4.43% year over year

RevPAR, Feb '26 vs Feb '25

+9.37%

Midscale and economy +13.52%

Performance

Across every Wisconsin hotel, the trailing twelve months averaged 56.05% occupancy, a $128.36 ADR and $71.94 RevPAR, with RevPAR +4.43% on the year before.

RevPAR for Feb '26 was +9.37% against Feb '25. Midscale and economy hotels did best at +13.52%; upper midscale hotels were at +9.38%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, Feb '26 vs Feb '25
All hotels56.05%$128.36$71.94+4.43%+9.37%
Luxury & Upper Upscale61.31%$211.80$129.86+6.53%+10.91%
Upper Midscale58.81%$126.88$74.62+1.97%+9.38%
Midscale & Economy48.38%$91.21$44.13+5.15%+13.52%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200$250All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $128.36Luxury & Upper Upscale · ADR: $211.80Upper Midscale · ADR: $126.88Midscale & Economy · ADR: $91.21All hotels · RevPAR: $71.94Luxury & Upper Upscale · RevPAR: $129.86Upper Midscale · RevPAR: $74.62Midscale & Economy · RevPAR: $44.13$128.36$211.80$126.88$91.21$71.94$129.86$74.62$44.13$0$100$200$300All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $128.36Luxury & Upper Upscale · ADR: $211.80Upper Midscale · ADR: $126.88Midscale & Economy · ADR: $91.21All hotels · RevPAR: $71.94Luxury & Upper Upscale · RevPAR: $129.86Upper Midscale · RevPAR: $74.62Midscale & Economy · RevPAR: $44.13$128.36$211.80$126.88$91.21$71.94$129.86$74.62$44.13

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$128.36$71.94
Luxury & Upper Upscale$211.80$129.86
Upper Midscale$126.88$74.62
Midscale & Economy$91.21$44.13
RevPAR change by scale
0%5%10%15%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 4.43%Luxury & Upper Upscale · Trailing 12 months: 6.53%Upper Midscale · Trailing 12 months: 1.97%Midscale & Economy · Trailing 12 months: 5.15%All hotels · Feb '26 vs. Feb '25: 9.37%Luxury & Upper Upscale · Feb '26 vs. Feb '25: 10.91%Upper Midscale · Feb '26 vs. Feb '25: 9.38%Midscale & Economy · Feb '26 vs. Feb '25: 13.52%4.43%6.53%1.97%5.15%9.37%10.91%9.38%13.52%0%5%10%15%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 4.43%Luxury & Upper Upscale · Trailing 12 months: 6.53%Upper Midscale · Trailing 12 months: 1.97%Midscale & Economy · Trailing 12 months: 5.15%All hotels · Feb '26 vs. Feb '25: 9.37%Luxury & Upper Upscale · Feb '26 vs. Feb '25: 10.91%Upper Midscale · Feb '26 vs. Feb '25: 9.38%Midscale & Economy · Feb '26 vs. Feb '25: 13.52%4.43%6.53%1.97%5.15%9.37%10.91%9.38%13.52%

Source: STR, one-month reporting lag

Trailing 12 monthsFeb '26 vs. Feb '25
All hotels4.43%9.37%
Luxury & Upper Upscale6.53%10.91%
Upper Midscale1.97%9.38%
Midscale & Economy5.15%13.52%

Month by month, Wisconsin RevPAR in 2026 against 2025, through February:

RevPAR by month, 2025 and 2026
$0$25$50$75$100$125JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $44.6Feb · 2025: $51.4Mar · 2025: $58.2Apr · 2025: $62.8May · 2025: $71.4Jun · 2025: $91.2Jul · 2025: $107.9Aug · 2025: $99.8Sep · 2025: $80.9Oct · 2025: $80.2Nov · 2025: $57.5Dec · 2025: $49.3Jan · 2026: $47.1Feb · 2026: $56.2$0$50$100$150JanMarMayJulSepNovJan · 2025: $44.6Feb · 2025: $51.4Mar · 2025: $58.2Apr · 2025: $62.8May · 2025: $71.4Jun · 2025: $91.2Jul · 2025: $107.9Aug · 2025: $99.8Sep · 2025: $80.9Oct · 2025: $80.2Nov · 2025: $57.5Dec · 2025: $49.3Jan · 2026: $47.1Feb · 2026: $56.2

values read from the CoStar chart in the original email

Source: CoStar, as of March 27, 2026

20252026
Jan$44.6$47.1
Feb$51.4$56.2
Mar$58.2
Apr$62.8
May$71.4
Jun$91.2
Jul$107.9
Aug$99.8
Sep$80.9
Oct$80.2
Nov$57.5
Dec$49.3

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Studio 6 (Former Extended Stay America) BrookfieldBrookfield-Part of a 30-property portfolio
AmericInn Chippewa FallsChippewa Falls$4,110,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of March 30, 2026
Prime rate6.75%
10-year Treasury4.346%
5-year Treasury3.976%

New developments

This month's new hotels and sales
BrookfieldChippewa FallsBeloitGreen BayDeForestFitchburgMadisonMilwaukeeWaukeshaWisconsin DellsWisconsinBrookfieldChippewa FallsBeloitGreen BayDeForestFitchburgWaukeshaWisconsin DellsMNBrookfieldChippewa FallsBeloitGreen BayDeForestFitchburgMadisonMilwaukeeWaukeshaWisconsin DellsWisconsinBrookfieldChippewa FallsBeloitGreen BayDeForestFitchburgWaukeshaWisconsin Dells

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Wisconsin:

  • Ho-Chunk Casino & Hotel, Beloit
  • TownePlace Suites, De Pere/Green Bay
  • Hampton Inn, Deforest
  • Springhill Suites, Fitchburg
  • Tribute Portfolio Hotel, Madison
  • Tribute Portfolio Hotel, Milwaukee Downtown
  • Adams Building, Milwaukee
  • Cobblestone, Waukesha
  • Kalahari Treehouse Collection, Wisconsin Dells
  • Dellshire Resort, Wisconsin Dells
  • Staybridge Suites, Milwaukee
  • Hotel Laureum, Milwaukee

Another 60 hotels have been proposed. Call or email to learn more about any of them.

Tools

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