Research Monthly report
Wisconsin hotel market update, December 2025
- Wisconsin
Wisconsin hotels ran 54.5% occupancy at a $130.04 ADR over the last twelve months, RevPAR +3.4%. 6 hotels sold and 15 new hotels are in the works.
Wisconsin's hotel market for December 2025: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.
Occupancy, trailing 12 months
54.5%
ADR, trailing 12 months
$130.04
RevPAR, trailing 12 months
$70.88
+3.4% year over year
RevPAR, Nov '25 vs Nov '24
+1.4%
Performance
Across every Wisconsin hotel, the trailing twelve months averaged 54.5% occupancy, a $130.04 ADR and $70.88 RevPAR, with RevPAR +3.4% on the year before.
RevPAR for Nov '25 was +1.4% against Nov '24.
Month by month, Wisconsin RevPAR in 2025 against 2024, through November:
All figures are from STR and run a month behind. For a specific market or scale, reach out.
Sales
| Hotel | City | Price | Note |
|---|---|---|---|
| Charmant Hotel La Crosse | La Crosse | $15,200,000 | |
| Courtyard Brown Deer | Brown Deer | $5,025,000 | |
| Country Inn & Suites Stevens Point | Stevens Point | $4,400,000 | |
| Nuk's Executive Suites De Pere | De Pere | $2,840,000 | |
| Residence Inn Madison | Madison | - | Price not public |
| Days Inn Manitowoc | Manitowoc | $900,000 |
Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.
Capital markets
| Rate | As of November 30, 2025 |
|---|---|
| Prime rate | 6.75% |
| 10-year Treasury | 4.14% |
| 5-year Treasury | 3.69% |
New developments
Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).
New hotels in Wisconsin:
- Ho-Chunk Casino & Hotel, Beloit
- Dellshire Resort, Wisconsin Dells
- Hampton Inn, Manitowoc
- Fairfield Inn & Suites, Racine
- Kalahari Treehouse Collection, Wisconsin Dells
- TownePlace Suites by Marriott, De Pere
- Home2 Suites by Hilton, Madison
- SpringHill Suites by Marriott, Madison
- Hampton by Hilton, DeForest
- Tru by Hilton, Madison
- The Marc Hotel, Milwaukee
- Staybridge Suites, Wauwatosa
- Tribute Portfolio Hotel, Milwaukee
- Cobblestone Hotel, Waukesha
- The Marlow Hotel, Milwaukee
Other developments that bring travelers:
- Microsoft AI Datacenter Campus, Mount Pleasant
- Foxconn AI Server Manufacturing Expansion, Mount Pleasant
- QTS Data Centers Mega-Campus, DeForest (Dane County)
- "Lighthouse" Stargate Data Center Campus (OpenAI / Oracle / Vantage), Port Washington
- River Point District Mixed-Use Redevelopment, La Crosse
- Wilden Portfolio Park Mixed-Use Campus, Appleton
- HSHS St. Mary's Hospital Campus Transformation, Green Bay
- ThedaCare Medical Center, Oshkosh Health Campus: Oshkosh
- UW Health University Row Medical Center & East Madison Hospital Expansion, Madison
Tools
- Full hotel underwriting and waterfall model. Download the Excel model free. Questions or changes you'd recommend are welcome.
- A report on your hotel or market. Ask for one and we'll be in touch.
Thinking about what your hotel would sell for? Request a valuation.