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Research Monthly report

Iowa hotel market update, September 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 54.18% occupancy at a $113.08 ADR over the last twelve months, RevPAR +7.04%. 3 hotels sold and 6 new hotels are in the works.

Iowa's hotel market for September 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

54.18%

ADR, trailing 12 months

$113.08

RevPAR, trailing 12 months

$61.27

+7.04% year over year

RevPAR, Aug '26 vs Aug '25

+18.92%

Midscale and economy +19.10%

Performance

Across every Iowa hotel, the trailing twelve months averaged 54.18% occupancy, a $113.08 ADR and $61.27 RevPAR, with RevPAR +7.04% on the year before.

RevPAR for Aug '26 was +18.92% against Aug '25. Midscale and economy hotels did best at +19.10%; upper midscale hotels were at +18.46%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, Aug '26 vs Aug '25
All hotels54.18%$113.08$61.27+7.04%+18.92%
Luxury & Upper Upscale58.81%$160.55$94.42+6.42%+18.69%
Upper Midscale58.40%$123.53$72.14+5.83%+18.46%
Midscale & Economy47.96%$81.74$35.80+9.52%+19.10%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $113.08Luxury & Upper Upscale · ADR: $160.55Upper Midscale · ADR: $123.53Midscale & Economy · ADR: $81.74All hotels · RevPAR: $61.27Luxury & Upper Upscale · RevPAR: $94.42Upper Midscale · RevPAR: $72.14Midscale & Economy · RevPAR: $35.80$113.08$160.55$123.53$81.74$61.27$94.42$72.14$35.80$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $113.08Luxury & Upper Upscale · ADR: $160.55Upper Midscale · ADR: $123.53Midscale & Economy · ADR: $81.74All hotels · RevPAR: $61.27Luxury & Upper Upscale · RevPAR: $94.42Upper Midscale · RevPAR: $72.14Midscale & Economy · RevPAR: $35.80$113.08$160.55$123.53$81.74$61.27$94.42$72.14$35.80

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$113.08$61.27
Luxury & Upper Upscale$160.55$94.42
Upper Midscale$123.53$72.14
Midscale & Economy$81.74$35.80
RevPAR change by scale
0%5%10%15%20%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 7.04%Luxury & Upper Upscale · Trailing 12 months: 6.42%Upper Midscale · Trailing 12 months: 5.83%Midscale & Economy · Trailing 12 months: 9.52%All hotels · Aug '26 vs. Aug '25: 18.92%Luxury & Upper Upscale · Aug '26 vs. Aug '25: 18.69%Upper Midscale · Aug '26 vs. Aug '25: 18.46%Midscale & Economy · Aug '26 vs. Aug '25: 19.10%7.04%6.42%5.83%9.52%18.92%18.69%18.46%19.10%0%5%10%15%20%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 7.04%Luxury & Upper Upscale · Trailing 12 months: 6.42%Upper Midscale · Trailing 12 months: 5.83%Midscale & Economy · Trailing 12 months: 9.52%All hotels · Aug '26 vs. Aug '25: 18.92%Luxury & Upper Upscale · Aug '26 vs. Aug '25: 18.69%Upper Midscale · Aug '26 vs. Aug '25: 18.46%Midscale & Economy · Aug '26 vs. Aug '25: 19.10%7.04%6.42%5.83%9.52%18.92%18.69%18.46%19.10%

Source: STR, one-month reporting lag

Trailing 12 monthsAug '26 vs. Aug '25
All hotels7.04%18.92%
Luxury & Upper Upscale6.42%18.69%
Upper Midscale5.83%18.46%
Midscale & Economy9.52%19.10%

Month by month, Iowa RevPAR in 2026 against 2025, through August:

RevPAR by month, 2025 and 2026
$0$20$40$60$80$100JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $36.1Feb · 2025: $45.5Mar · 2025: $49.7Apr · 2025: $54.9May · 2025: $64.3Jun · 2025: $80.2Jul · 2025: $73.6Aug · 2025: $71.6Sep · 2025: $64.7Oct · 2025: $64.2Nov · 2025: $48.7Dec · 2025: $38.0Jan · 2026: $38.2Feb · 2026: $49.3Mar · 2026: $54.3Apr · 2026: $61.1May · 2026: $68.8Jun · 2026: $83.1Jul · 2026: $81.4Aug · 2026: $85.1$0$25$50$75$100JanMarMayJulSepNovJan · 2025: $36.1Feb · 2025: $45.5Mar · 2025: $49.7Apr · 2025: $54.9May · 2025: $64.3Jun · 2025: $80.2Jul · 2025: $73.6Aug · 2025: $71.6Sep · 2025: $64.7Oct · 2025: $64.2Nov · 2025: $48.7Dec · 2025: $38.0Jan · 2026: $38.2Feb · 2026: $49.3Mar · 2026: $54.3Apr · 2026: $61.1May · 2026: $68.8Jun · 2026: $83.1Jul · 2026: $81.4Aug · 2026: $85.1

values read from the CoStar chart in the original email

Source: CoStar, as of September 30, 2026

20252026
Jan$36.1$38.2
Feb$45.5$49.3
Mar$49.7$54.3
Apr$54.9$61.1
May$64.3$68.8
Jun$80.2$83.1
Jul$73.6$81.4
Aug$71.6$85.1
Sep$64.7
Oct$64.2
Nov$48.7
Dec$38.0

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
GrandStay Hotel Rock ValleyRock Valley-Price not public
Hotel Chauncey Iowa CityIowa City$6,600,000
The Grove Inn & Suites Eagle GroveEagle Grove$505,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of September 30, 2026
Prime rate7.00%
10-year Treasury5.298% (52 Week High)
5-year Treasury5.089%

New developments

This month's new hotels and sales
Rock ValleyIowa CityEagle GroveCedar RapidsDes MoinesMason CityClear LakeIowaRock ValleyIowa CityEagle GroveCedar RapidsDes MoinesMason CityClear LakeNEEagle GroveDes MoinesMason CityClear LakeIowaEagle GroveDes MoinesMason CityClear Lake

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Holiday Inn Express Des Moines
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids
  • GrandStay, Clear Lake

Another 33 hotels have been proposed. Call or email to learn more about any of them.

Tools

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