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Research Monthly report

Iowa hotel market update, July 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 53.48% occupancy at a $110.61 ADR over the last twelve months, RevPAR +4.23%. 1 hotel sold and 5 new hotels are in the works.

Iowa's hotel market for July 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

53.48%

ADR, trailing 12 months

$110.61

RevPAR, trailing 12 months

$59.15

+4.23% year over year

Performance

Across every Iowa hotel, the trailing twelve months averaged 53.48% occupancy, a $110.61 ADR and $59.15 RevPAR, with RevPAR +4.23% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels53.48%$110.61$59.15+4.23%
Luxury & Upper Upscale57.58%$159.99$92.12+4.12%
Upper Midscale58.13%$120.19$69.87+3.68%
Midscale & Economy47.15%$79.82$37.64+6.12%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $110.61Luxury & Upper Upscale · ADR: $159.99Upper Midscale · ADR: $120.19Midscale & Economy · ADR: $79.82All hotels · RevPAR: $59.15Luxury & Upper Upscale · RevPAR: $92.12Upper Midscale · RevPAR: $69.87Midscale & Economy · RevPAR: $37.64$110.61$159.99$120.19$79.82$59.15$92.12$69.87$37.64$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $110.61Luxury & Upper Upscale · ADR: $159.99Upper Midscale · ADR: $120.19Midscale & Economy · ADR: $79.82All hotels · RevPAR: $59.15Luxury & Upper Upscale · RevPAR: $92.12Upper Midscale · RevPAR: $69.87Midscale & Economy · RevPAR: $37.64$110.61$159.99$120.19$79.82$59.15$92.12$69.87$37.64

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$110.61$59.15
Luxury & Upper Upscale$159.99$92.12
Upper Midscale$120.19$69.87
Midscale & Economy$79.82$37.64
RevPAR change by scale
0%2%4%6%8%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 4.23%Luxury & Upper Upscale · Trailing 12 months: 4.12%Upper Midscale · Trailing 12 months: 3.68%Midscale & Economy · Trailing 12 months: 6.12%4.23%4.12%3.68%6.12%0%2%4%6%8%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 4.23%Luxury & Upper Upscale · Trailing 12 months: 4.12%Upper Midscale · Trailing 12 months: 3.68%Midscale & Economy · Trailing 12 months: 6.12%4.23%4.12%3.68%6.12%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels4.23%
Luxury & Upper Upscale4.12%
Upper Midscale3.68%
Midscale & Economy6.12%

Month by month, Iowa RevPAR in 2026 against 2025, through June:

RevPAR by month, 2025 and 2026
$0$20$40$60$80$100JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $35.7Feb · 2025: $44.9Mar · 2025: $49.3Apr · 2025: $54.5May · 2025: $64.1Jun · 2025: $80.8Jul · 2025: $73.1Aug · 2025: $72.3Sep · 2025: $63.4Oct · 2025: $63.5Nov · 2025: $48.0Dec · 2025: $37.4Jan · 2026: $38.1Feb · 2026: $49.6Mar · 2026: $53.5Apr · 2026: $60.7May · 2026: $69.2Jun · 2026: $82.8$0$25$50$75$100JanMarMayJulSepNovJan · 2025: $35.7Feb · 2025: $44.9Mar · 2025: $49.3Apr · 2025: $54.5May · 2025: $64.1Jun · 2025: $80.8Jul · 2025: $73.1Aug · 2025: $72.3Sep · 2025: $63.4Oct · 2025: $63.5Nov · 2025: $48.0Dec · 2025: $37.4Jan · 2026: $38.1Feb · 2026: $49.6Mar · 2026: $53.5Apr · 2026: $60.7May · 2026: $69.2Jun · 2026: $82.8

values read from the CoStar chart in the original email

Source: CoStar, as of July 28, 2026

20252026
Jan$35.7$38.1
Feb$44.9$49.6
Mar$49.3$53.5
Apr$54.5$60.7
May$64.1$69.2
Jun$80.8$82.8
Jul$73.1
Aug$72.3
Sep$63.4
Oct$63.5
Nov$48.0
Dec$37.4

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Days Inn Cedar FallsCedar Falls$1,700,000Sold to club car wash, not certainly, but likely getting demolished and converted

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of August 3, 2026
Prime rate6.75%
10-year Treasury4.692%
5-year Treasury4.403%

New developments

This month's new hotels and sales
Cedar FallsCedar RapidsMason CityClear LakeIowaCedar FallsCedar RapidsMason CityClear LakeNECedar FallsMason CityClear LakeIowaCedar FallsMason CityClear Lake

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids
  • GrandStay Hotel & Suites, Clear Lake

Another 34 hotels have been proposed. Call or email to learn more about any of them.

Tools

Thinking about what your hotel would sell for? Request a valuation.

Request a report on your market Or ask what your hotel is worth

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