NexTurn
Sign in Get started
marks) ─ -->

Research Monthly report

Iowa hotel market update, June 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 54.84% occupancy at a $106.96 ADR over the last twelve months, RevPAR +6.27%. 2 hotels sold and 4 new hotels are in the works.

Iowa's hotel market for June 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

54.84%

ADR, trailing 12 months

$106.96

RevPAR, trailing 12 months

$58.65

+6.27% year over year

RevPAR, May '25 vs May '24

+10.42%

Midscale and economy +11.25%

Performance

Across every Iowa hotel, the trailing twelve months averaged 54.84% occupancy, a $106.96 ADR and $58.65 RevPAR, with RevPAR +6.27% on the year before.

RevPAR for May '25 was +10.42% against May '24. Midscale and economy hotels did best at +11.25%; luxury and upper upscale hotels were at +2.43%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, May '25 vs May '24
All hotels54.84%$106.96$58.65+6.27%+10.42%
Luxury & Upper Upscale57.60%$158.99$91.59+3.78%+2.43%
Upper Midscale58.13%$119.99$69.75+3.52%+6.86%
Midscale & Economy46.76%$80.11$37.46+3.98%+11.25%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $106.96Luxury & Upper Upscale · ADR: $158.99Upper Midscale · ADR: $119.99Midscale & Economy · ADR: $80.11All hotels · RevPAR: $58.65Luxury & Upper Upscale · RevPAR: $91.59Upper Midscale · RevPAR: $69.75Midscale & Economy · RevPAR: $37.46$106.96$158.99$119.99$80.11$58.65$91.59$69.75$37.46$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $106.96Luxury & Upper Upscale · ADR: $158.99Upper Midscale · ADR: $119.99Midscale & Economy · ADR: $80.11All hotels · RevPAR: $58.65Luxury & Upper Upscale · RevPAR: $91.59Upper Midscale · RevPAR: $69.75Midscale & Economy · RevPAR: $37.46$106.96$158.99$119.99$80.11$58.65$91.59$69.75$37.46

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$106.96$58.65
Luxury & Upper Upscale$158.99$91.59
Upper Midscale$119.99$69.75
Midscale & Economy$80.11$37.46
RevPAR change by scale
0%2.5%5%7.5%10%12.5%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 6.27%Luxury & Upper Upscale · Trailing 12 months: 3.78%Upper Midscale · Trailing 12 months: 3.52%Midscale & Economy · Trailing 12 months: 3.98%All hotels · May '25 vs. May '24: 10.42%Luxury & Upper Upscale · May '25 vs. May '24: 2.43%Upper Midscale · May '25 vs. May '24: 6.86%Midscale & Economy · May '25 vs. May '24: 11.25%6.27%3.78%3.52%3.98%10.42%2.43%6.86%11.25%0%5%10%15%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 6.27%Luxury & Upper Upscale · Trailing 12 months: 3.78%Upper Midscale · Trailing 12 months: 3.52%Midscale & Economy · Trailing 12 months: 3.98%All hotels · May '25 vs. May '24: 10.42%Luxury & Upper Upscale · May '25 vs. May '24: 2.43%Upper Midscale · May '25 vs. May '24: 6.86%Midscale & Economy · May '25 vs. May '24: 11.25%6.27%3.78%3.52%3.98%10.42%2.43%6.86%11.25%

Source: STR, one-month reporting lag

Trailing 12 monthsMay '25 vs. May '24
All hotels6.27%10.42%
Luxury & Upper Upscale3.78%2.43%
Upper Midscale3.52%6.86%
Midscale & Economy3.98%11.25%

Month by month, Iowa RevPAR in 2026 against 2025, through May:

RevPAR by month, 2025 and 2026
$0$20$40$60$80JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $34.9Feb · 2025: $43.9Mar · 2025: $48.3Apr · 2025: $53.1May · 2025: $62.7Jun · 2025: $77.4Jul · 2025: $71.0Aug · 2025: $70.0Sep · 2025: $63.0Oct · 2025: $64.0Nov · 2025: $49.1Dec · 2025: $38.1Jan · 2026: $39.1Feb · 2026: $50.3Mar · 2026: $54.5Apr · 2026: $61.2May · 2026: $69.3$0$20$40$60$80JanMarMayJulSepNovJan · 2025: $34.9Feb · 2025: $43.9Mar · 2025: $48.3Apr · 2025: $53.1May · 2025: $62.7Jun · 2025: $77.4Jul · 2025: $71.0Aug · 2025: $70.0Sep · 2025: $63.0Oct · 2025: $64.0Nov · 2025: $49.1Dec · 2025: $38.1Jan · 2026: $39.1Feb · 2026: $50.3Mar · 2026: $54.5Apr · 2026: $61.2May · 2026: $69.3

values read from the CoStar chart in the original email

Source: CoStar, as of July 1, 2026

20252026
Jan$34.9$39.1
Feb$43.9$50.3
Mar$48.3$54.5
Apr$53.1$61.2
May$62.7$69.3
Jun$77.4
Jul$71.0
Aug$70.0
Sep$63.0
Oct$64.0
Nov$49.1
Dec$38.1

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Rodeway Inn Red OakRed Oak$1,400,000
MainStay DubuqueDubuque$3,900,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of June 30, 2026
Prime rate6.75%
10-year Treasury4.461%
5-year Treasury4.223%

New developments

This month's new hotels and sales
Red OakDubuqueCedar RapidsMason CityIowaRed OakDubuqueCedar RapidsMason CityNERed OakMason CityIowaRed OakMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 35 hotels have been proposed. Call or email to learn more about any of them.

Tools

Thinking about what your hotel would sell for? Request a valuation.

Request a report on your market Or ask what your hotel is worth

More research