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Research Monthly report

Iowa hotel market update, August 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 53.63% occupancy at a $112.14 ADR over the last twelve months, RevPAR +4.65%. 2 hotels sold and 5 new hotels are in the works.

Iowa's hotel market for August 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

53.63%

ADR, trailing 12 months

$112.14

RevPAR, trailing 12 months

$60.14

+4.65% year over year

Performance

Across every Iowa hotel, the trailing twelve months averaged 53.63% occupancy, a $112.14 ADR and $60.14 RevPAR, with RevPAR +4.65% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels53.63%$112.14$60.14+4.65%
Luxury & Upper Upscale58.47%$159.70$93.39+4.75%
Upper Midscale58.40%$120.70$70.49+4.47%
Midscale & Economy47.52%$80.96$38.47+8.38%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $112.14Luxury & Upper Upscale · ADR: $159.70Upper Midscale · ADR: $120.70Midscale & Economy · ADR: $80.96All hotels · RevPAR: $60.14Luxury & Upper Upscale · RevPAR: $93.39Upper Midscale · RevPAR: $70.49Midscale & Economy · RevPAR: $38.47$112.14$159.70$120.70$80.96$60.14$93.39$70.49$38.47$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $112.14Luxury & Upper Upscale · ADR: $159.70Upper Midscale · ADR: $120.70Midscale & Economy · ADR: $80.96All hotels · RevPAR: $60.14Luxury & Upper Upscale · RevPAR: $93.39Upper Midscale · RevPAR: $70.49Midscale & Economy · RevPAR: $38.47$112.14$159.70$120.70$80.96$60.14$93.39$70.49$38.47

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$112.14$60.14
Luxury & Upper Upscale$159.70$93.39
Upper Midscale$120.70$70.49
Midscale & Economy$80.96$38.47
RevPAR change by scale
0%2%4%6%8%10%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 4.65%Luxury & Upper Upscale · Trailing 12 months: 4.75%Upper Midscale · Trailing 12 months: 4.47%Midscale & Economy · Trailing 12 months: 8.38%4.65%4.75%4.47%8.38%0%2.5%5%7.5%10%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 4.65%Luxury & Upper Upscale · Trailing 12 months: 4.75%Upper Midscale · Trailing 12 months: 4.47%Midscale & Economy · Trailing 12 months: 8.38%4.65%4.75%4.47%8.38%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels4.65%
Luxury & Upper Upscale4.75%
Upper Midscale4.47%
Midscale & Economy8.38%

Month by month, Iowa RevPAR in 2026 against 2025, through July:

RevPAR by month, 2025 and 2026
$0$20$40$60$80$100JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $36.1Feb · 2025: $45.5Mar · 2025: $49.7Apr · 2025: $54.9May · 2025: $64.3Jun · 2025: $80.2Jul · 2025: $73.6Aug · 2025: $71.6Sep · 2025: $64.7Oct · 2025: $64.2Nov · 2025: $48.7Dec · 2025: $38.0Jan · 2026: $38.2Feb · 2026: $49.3Mar · 2026: $54.3Apr · 2026: $61.1May · 2026: $68.8Jun · 2026: $83.2Jul · 2026: $81.5$0$25$50$75$100JanMarMayJulSepNovJan · 2025: $36.1Feb · 2025: $45.5Mar · 2025: $49.7Apr · 2025: $54.9May · 2025: $64.3Jun · 2025: $80.2Jul · 2025: $73.6Aug · 2025: $71.6Sep · 2025: $64.7Oct · 2025: $64.2Nov · 2025: $48.7Dec · 2025: $38.0Jan · 2026: $38.2Feb · 2026: $49.3Mar · 2026: $54.3Apr · 2026: $61.1May · 2026: $68.8Jun · 2026: $83.2Jul · 2026: $81.5

values read from the CoStar chart in the original email

Source: CoStar, as of August 31, 2026

20252026
Jan$36.1$38.2
Feb$45.5$49.3
Mar$49.7$54.3
Apr$54.9$61.1
May$64.3$68.8
Jun$80.2$83.2
Jul$73.6$81.5
Aug$71.6
Sep$64.7
Oct$64.2
Nov$48.7
Dec$38.0

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Extended Stay America Suites West Des MoinesWest Des Moines$8,135,000Part of a 2-hotel portfolio
Extended Stay America Suites UrbandaleUrbandale$6,864,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of August 31, 2026
Prime rate6.75%
10-year Treasury4.76%
5-year Treasury4.50%

New developments

This month's new hotels and sales
West Des MoinesUrbandaleCedar RapidsOsceolaMason CityIowaWest Des MoinesUrbandaleCedar RapidsOsceolaMason CityNEWest Des MoinesUrbandaleOsceolaMason CityIowaWest Des MoinesUrbandaleOsceolaMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Hotel Osceola, Osceola
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 33 hotels have been proposed. Call or email to learn more about any of them.

Tools

Thinking about what your hotel would sell for? Request a valuation.

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