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Research Monthly report

Iowa hotel market update, May 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 53.46% occupancy at a $109.35 ADR over the last twelve months, RevPAR +2.64%. 3 hotels sold and 5 new hotels are in the works.

Iowa's hotel market for May 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

53.46%

ADR, trailing 12 months

$109.35

RevPAR, trailing 12 months

$58.46

+2.64% year over year

Performance

Across every Iowa hotel, the trailing twelve months averaged 53.46% occupancy, a $109.35 ADR and $58.46 RevPAR, with RevPAR +2.64% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels53.46%$109.35$58.46+2.64%
Luxury & Upper Upscale57.30%$158.90$91.04+3.33%
Upper Midscale57.93%$119.55$69.26+2.93%
Midscale & Economy46.52%$79.08$36.79+2.41%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $109.35Luxury & Upper Upscale · ADR: $158.90Upper Midscale · ADR: $119.55Midscale & Economy · ADR: $79.08All hotels · RevPAR: $58.46Luxury & Upper Upscale · RevPAR: $91.04Upper Midscale · RevPAR: $69.26Midscale & Economy · RevPAR: $36.79$109.35$158.90$119.55$79.08$58.46$91.04$69.26$36.79$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $109.35Luxury & Upper Upscale · ADR: $158.90Upper Midscale · ADR: $119.55Midscale & Economy · ADR: $79.08All hotels · RevPAR: $58.46Luxury & Upper Upscale · RevPAR: $91.04Upper Midscale · RevPAR: $69.26Midscale & Economy · RevPAR: $36.79$109.35$158.90$119.55$79.08$58.46$91.04$69.26$36.79

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$109.35$58.46
Luxury & Upper Upscale$158.90$91.04
Upper Midscale$119.55$69.26
Midscale & Economy$79.08$36.79
RevPAR change by scale
0%1%2%3%4%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 2.64%Luxury & Upper Upscale · Trailing 12 months: 3.33%Upper Midscale · Trailing 12 months: 2.93%Midscale & Economy · Trailing 12 months: 2.41%2.64%3.33%2.93%2.41%0%1%2%3%4%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 2.64%Luxury & Upper Upscale · Trailing 12 months: 3.33%Upper Midscale · Trailing 12 months: 2.93%Midscale & Economy · Trailing 12 months: 2.41%2.64%3.33%2.93%2.41%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels2.64%
Luxury & Upper Upscale3.33%
Upper Midscale2.93%
Midscale & Economy2.41%

Month by month, Iowa RevPAR in 2026 against 2025, through April:

RevPAR by month, 2025 and 2026
$0$20$40$60$80$100JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $35.9Feb · 2025: $45.2Mar · 2025: $49.3Apr · 2025: $54.0May · 2025: $64.6Jun · 2025: $80.8Jul · 2025: $71.7Aug · 2025: $70.2Sep · 2025: $62.8Oct · 2025: $63.8Nov · 2025: $48.2Dec · 2025: $37.5Jan · 2026: $38.3Feb · 2026: $49.7Mar · 2026: $54.0Apr · 2026: $60.8$0$25$50$75$100JanMarMayJulSepNovJan · 2025: $35.9Feb · 2025: $45.2Mar · 2025: $49.3Apr · 2025: $54.0May · 2025: $64.6Jun · 2025: $80.8Jul · 2025: $71.7Aug · 2025: $70.2Sep · 2025: $62.8Oct · 2025: $63.8Nov · 2025: $48.2Dec · 2025: $37.5Jan · 2026: $38.3Feb · 2026: $49.7Mar · 2026: $54.0Apr · 2026: $60.8

values read from the CoStar chart in the original email

Source: CoStar, as of May 26, 2026

20252026
Jan$35.9$38.3
Feb$45.2$49.7
Mar$49.3$54.0
Apr$54.0$60.8
May$64.6
Jun$80.8
Jul$71.7
Aug$70.2
Sep$62.8
Oct$63.8
Nov$48.2
Dec$37.5

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Comfort Suites Cedar FallsCedar Falls$3,000,000
Hotel O OskaloosaOskaloosa$675,000
Budget Inn & Suites Des MoinesDes Moines$2,295,641

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of May 27, 2026
Prime rate6.75%
10-year Treasury4.481%
5-year Treasury4.170%

New developments

This month's new hotels and sales
Cedar FallsOskaloosaDes MoinesCedar RapidsOsceolaMason CityIowaCedar FallsOskaloosaDes MoinesCedar RapidsOsceolaMason CityNECedar FallsOskaloosaDes MoinesOsceolaMason CityIowaCedar FallsOskaloosaDes MoinesOsceolaMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Hotel Osceola, Osceola
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 35 hotels have been proposed. Call or email to learn more about any of them.

Tools

Thinking about what your hotel would sell for? Request a valuation.

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