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Research Monthly report

Iowa hotel market update, March 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 52.22% occupancy at a $109.41 ADR over the last twelve months, RevPAR +0.44%. 1 hotel sold and 6 new hotels are in the works.

Iowa's hotel market for March 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

52.22%

ADR, trailing 12 months

$109.41

RevPAR, trailing 12 months

$57.13

+0.44% year over year

RevPAR, Feb '25 vs Feb '24

+9.18%

Midscale and economy +16.89%

Performance

Across every Iowa hotel, the trailing twelve months averaged 52.22% occupancy, a $109.41 ADR and $57.13 RevPAR, with RevPAR +0.44% on the year before.

RevPAR for Feb '25 was +9.18% against Feb '24. Midscale and economy hotels did best at +16.89%; upper midscale hotels were at +10.67%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, Feb '25 vs Feb '24
All hotels52.22%$109.41$57.13+0.44%+9.18%
Luxury & Upper Upscale57.08%$157.99$90.19+2.12%+11.70%
Upper Midscale57.01%$119.13$67.92+0.80%+10.67%
Midscale & Economy47.19%$76.34$36.03-0.09%+16.89%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $109.41Luxury & Upper Upscale · ADR: $157.99Upper Midscale · ADR: $119.13Midscale & Economy · ADR: $76.34All hotels · RevPAR: $57.13Luxury & Upper Upscale · RevPAR: $90.19Upper Midscale · RevPAR: $67.92Midscale & Economy · RevPAR: $36.03$109.41$157.99$119.13$76.34$57.13$90.19$67.92$36.03$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $109.41Luxury & Upper Upscale · ADR: $157.99Upper Midscale · ADR: $119.13Midscale & Economy · ADR: $76.34All hotels · RevPAR: $57.13Luxury & Upper Upscale · RevPAR: $90.19Upper Midscale · RevPAR: $67.92Midscale & Economy · RevPAR: $36.03$109.41$157.99$119.13$76.34$57.13$90.19$67.92$36.03

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$109.41$57.13
Luxury & Upper Upscale$157.99$90.19
Upper Midscale$119.13$67.92
Midscale & Economy$76.34$36.03
RevPAR change by scale
-5%0%5%10%15%20%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 0.44%Luxury & Upper Upscale · Trailing 12 months: 2.12%Upper Midscale · Trailing 12 months: 0.80%Midscale & Economy · Trailing 12 months: -0.09%All hotels · Feb '25 vs. Feb '24: 9.18%Luxury & Upper Upscale · Feb '25 vs. Feb '24: 11.70%Upper Midscale · Feb '25 vs. Feb '24: 10.67%Midscale & Economy · Feb '25 vs. Feb '24: 16.89%0.44%2.12%0.80%-0.09%9.18%11.70%10.67%16.89%-5%0%5%10%15%20%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 0.44%Luxury & Upper Upscale · Trailing 12 months: 2.12%Upper Midscale · Trailing 12 months: 0.80%Midscale & Economy · Trailing 12 months: -0.09%All hotels · Feb '25 vs. Feb '24: 9.18%Luxury & Upper Upscale · Feb '25 vs. Feb '24: 11.70%Upper Midscale · Feb '25 vs. Feb '24: 10.67%Midscale & Economy · Feb '25 vs. Feb '24: 16.89%0.44%2.12%0.80%-0.09%9.18%11.70%10.67%16.89%

Source: STR, one-month reporting lag

Trailing 12 monthsFeb '25 vs. Feb '24
All hotels0.44%9.18%
Luxury & Upper Upscale2.12%11.70%
Upper Midscale0.80%10.67%
Midscale & Economy-0.09%16.89%

Month by month, Iowa RevPAR in 2026 against 2025, through February:

RevPAR by month, 2025 and 2026
$0$20$40$60$80JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $35.7Feb · 2025: $44.4Mar · 2025: $49.1Apr · 2025: $54.0May · 2025: $63.9Jun · 2025: $78.9Jul · 2025: $72.0Aug · 2025: $70.8Sep · 2025: $63.4Oct · 2025: $63.7Nov · 2025: $48.2Dec · 2025: $37.2Jan · 2026: $37.6Feb · 2026: $48.4$0$20$40$60$80JanMarMayJulSepNovJan · 2025: $35.7Feb · 2025: $44.4Mar · 2025: $49.1Apr · 2025: $54.0May · 2025: $63.9Jun · 2025: $78.9Jul · 2025: $72.0Aug · 2025: $70.8Sep · 2025: $63.4Oct · 2025: $63.7Nov · 2025: $48.2Dec · 2025: $37.2Jan · 2026: $37.6Feb · 2026: $48.4

values read from the CoStar chart in the original email

Source: CoStar, as of March 30, 2026

20252026
Jan$35.7$37.6
Feb$44.4$48.4
Mar$49.1
Apr$54.0
May$63.9
Jun$78.9
Jul$72.0
Aug$70.8
Sep$63.4
Oct$63.7
Nov$48.2
Dec$37.2

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Guest House Motel-$385,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of March 30, 2026
Prime rate6.75%
10-year Treasury4.346%
5-year Treasury3.976%

New developments

This month's new hotels and sales
Cedar RapidsOsceolaAnkenyMason CityIowaCedar RapidsOsceolaAnkenyMason CityNEOsceolaAnkenyMason CityIowaOsceolaAnkenyMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Hotel Osceola, Osceola
  • SpringHill Suites, Ankeny
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 33 hotels have been proposed. Call or email to learn more about any of them.

Tools

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