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Research Monthly report

Iowa hotel market update, February 2026

  • Iowa

Iowa hotels ran 52.34% occupancy at a $110.01 ADR over the last twelve months, RevPAR -0.52%. 1 hotel sold and 6 new hotels are in the works.

Iowa's hotel market for February 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

52.34%

ADR, trailing 12 months

$110.01

RevPAR, trailing 12 months

$57.57

-0.52% year over year

RevPAR, Dec '25 vs Dec '24

+6.67%

Midscale and economy +13.99%

Performance

Across every Iowa hotel, the trailing twelve months averaged 52.34% occupancy, a $110.01 ADR and $57.57 RevPAR, with RevPAR -0.52% on the year before.

RevPAR for Dec '25 was +6.67% against Dec '24. Midscale and economy hotels did best at +13.99%; luxury and upper upscale hotels were at +0.26%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, Dec '25 vs Dec '24
All hotels52.34%$110.01$57.57-0.52%+6.67%
Luxury & Upper Upscale56.83%$157.48$89.50+1.26%+0.26%
Upper Midscale57.27%$119.21$68.28-0.35%+5.30%
Midscale & Economy45.56%$78.44$35.74-1.81%+13.99%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $110.01Luxury & Upper Upscale · ADR: $157.48Upper Midscale · ADR: $119.21Midscale & Economy · ADR: $78.44All hotels · RevPAR: $57.57Luxury & Upper Upscale · RevPAR: $89.50Upper Midscale · RevPAR: $68.28Midscale & Economy · RevPAR: $35.74$110.01$157.48$119.21$78.44$57.57$89.50$68.28$35.74$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $110.01Luxury & Upper Upscale · ADR: $157.48Upper Midscale · ADR: $119.21Midscale & Economy · ADR: $78.44All hotels · RevPAR: $57.57Luxury & Upper Upscale · RevPAR: $89.50Upper Midscale · RevPAR: $68.28Midscale & Economy · RevPAR: $35.74$110.01$157.48$119.21$78.44$57.57$89.50$68.28$35.74

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$110.01$57.57
Luxury & Upper Upscale$157.48$89.50
Upper Midscale$119.21$68.28
Midscale & Economy$78.44$35.74
RevPAR change by scale
-5%0%5%10%15%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: -0.52%Luxury & Upper Upscale · Trailing 12 months: 1.26%Upper Midscale · Trailing 12 months: -0.35%Midscale & Economy · Trailing 12 months: -1.81%All hotels · Dec '25 vs. Dec '24: 6.67%Luxury & Upper Upscale · Dec '25 vs. Dec '24: 0.26%Upper Midscale · Dec '25 vs. Dec '24: 5.30%Midscale & Economy · Dec '25 vs. Dec '24: 13.99%-0.52%1.26%-0.35%-1.81%6.67%0.26%5.30%13.99%-5%0%5%10%15%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: -0.52%Luxury & Upper Upscale · Trailing 12 months: 1.26%Upper Midscale · Trailing 12 months: -0.35%Midscale & Economy · Trailing 12 months: -1.81%All hotels · Dec '25 vs. Dec '24: 6.67%Luxury & Upper Upscale · Dec '25 vs. Dec '24: 0.26%Upper Midscale · Dec '25 vs. Dec '24: 5.30%Midscale & Economy · Dec '25 vs. Dec '24: 13.99%-0.52%1.26%-0.35%-1.81%6.67%0.26%5.30%13.99%

Source: STR, one-month reporting lag

Trailing 12 monthsDec '25 vs. Dec '24
All hotels-0.52%6.67%
Luxury & Upper Upscale1.26%0.26%
Upper Midscale-0.35%5.30%
Midscale & Economy-1.81%13.99%

Month by month, Iowa RevPAR in 2026 against 2025, through January:

RevPAR by month, 2025 and 2026
$0$20$40$60$80$100JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $35.8Feb · 2025: $45.5Mar · 2025: $49.5Apr · 2025: $54.0May · 2025: $66.0Jun · 2025: $82.8Jul · 2025: $71.7Aug · 2025: $70.6Sep · 2025: $63.5Oct · 2025: $64.3Nov · 2025: $48.2Dec · 2025: $37.1Jan · 2026: $38.1$0$25$50$75$100JanMarMayJulSepNovJan · 2025: $35.8Feb · 2025: $45.5Mar · 2025: $49.5Apr · 2025: $54.0May · 2025: $66.0Jun · 2025: $82.8Jul · 2025: $71.7Aug · 2025: $70.6Sep · 2025: $63.5Oct · 2025: $64.3Nov · 2025: $48.2Dec · 2025: $37.1Jan · 2026: $38.1

values read from the CoStar chart in the original email

Source: CoStar, as of February 27, 2026

20252026
Jan$35.8$38.1
Feb$45.5
Mar$49.5
Apr$54.0
May$66.0
Jun$82.8
Jul$71.7
Aug$70.6
Sep$63.5
Oct$64.3
Nov$48.2
Dec$37.1

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Quality Inn CoralvilleCoralville$2,850,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of February 27, 2026
Prime rate6.75%
10-year Treasury3.981%
5-year Treasury3.536%

New developments

This month's new hotels and sales
CoralvilleCedar RapidsOsceolaAnkenyMason CityIowaCoralvilleCedar RapidsOsceolaAnkenyMason CityNEOsceolaAnkenyMason CityIowaOsceolaAnkenyMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Hotel Osceola, Osceola
  • SpringHill Suites, Ankeny
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 31 hotels have been proposed. Call or email to learn more about any of them.

Other developments that bring travelers:

  • Meredith / Dotdash HQ Expansion, Des Moines
  • Krause+ Gateway District Redevelopment, Des Moines
  • DSM Airport Terminal Expansion, Des Moines
  • Iowa Events Center / Wells Fargo Arena Upgrades, Des Moines
  • University of Iowa Hospital Expansion, Iowa City
  • Riverfront Crossings Redevelopment, Iowa City
  • Collins Aerospace Expansion, Cedar Rapids
  • Field of Dreams Stadium & Campus Expansion, Dyersville
  • Ames Research Park Expansion, Ames
  • Iowa State University Campus & Research Buildouts, Ames
  • Google Data Center Expansion, Council Bluffs
  • Sioux City Downtown Revitalization, Sioux City
  • QTS Data Center, Cedar Rapids
  • Google Data Center, Cedar Rapids
  • Cedar Crossing Casino, Cedar Rapids

Tools

Thinking about what your hotel would sell for? Request a valuation.

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