NexTurn
Sign in Get started
marks) ─ -->

Research Monthly report

Iowa hotel market update, April 2026

Reed Gizinski · hotel broker, Ruzicka Hotel Team at Marcus & Millichap

  • Iowa

Iowa hotels ran 52.62% occupancy at a $109.84 ADR over the last twelve months, RevPAR +1.11%. 1 hotel sold and 5 new hotels are in the works.

Iowa's hotel market for April 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

52.62%

ADR, trailing 12 months

$109.84

RevPAR, trailing 12 months

$57.80

+1.11% year over year

Performance

Across every Iowa hotel, the trailing twelve months averaged 52.62% occupancy, a $109.84 ADR and $57.80 RevPAR, with RevPAR +1.11% on the year before.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over year
All hotels52.62%$109.84$57.80+1.11%
Luxury & Upper Upscale57.25%$158.32$90.64+2.75%
Upper Midscale57.60%$120.48$69.40+1.67%
Midscale & Economy47.62%$76.13$36.25+1.01%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $109.84Luxury & Upper Upscale · ADR: $158.32Upper Midscale · ADR: $120.48Midscale & Economy · ADR: $76.13All hotels · RevPAR: $57.80Luxury & Upper Upscale · RevPAR: $90.64Upper Midscale · RevPAR: $69.40Midscale & Economy · RevPAR: $36.25$109.84$158.32$120.48$76.13$57.80$90.64$69.40$36.25$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $109.84Luxury & Upper Upscale · ADR: $158.32Upper Midscale · ADR: $120.48Midscale & Economy · ADR: $76.13All hotels · RevPAR: $57.80Luxury & Upper Upscale · RevPAR: $90.64Upper Midscale · RevPAR: $69.40Midscale & Economy · RevPAR: $36.25$109.84$158.32$120.48$76.13$57.80$90.64$69.40$36.25

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$109.84$57.80
Luxury & Upper Upscale$158.32$90.64
Upper Midscale$120.48$69.40
Midscale & Economy$76.13$36.25
RevPAR change by scale
0%1%2%3%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: 1.11%Luxury & Upper Upscale · Trailing 12 months: 2.75%Upper Midscale · Trailing 12 months: 1.67%Midscale & Economy · Trailing 12 months: 1.01%1.11%2.75%1.67%1.01%0%1%2%3%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: 1.11%Luxury & Upper Upscale · Trailing 12 months: 2.75%Upper Midscale · Trailing 12 months: 1.67%Midscale & Economy · Trailing 12 months: 1.01%1.11%2.75%1.67%1.01%

Source: STR, one-month reporting lag

Trailing 12 months
All hotels1.11%
Luxury & Upper Upscale2.75%
Upper Midscale1.67%
Midscale & Economy1.01%

Month by month, Iowa RevPAR in 2026 against 2025, through March:

RevPAR by month, 2025 and 2026
$0$20$40$60$80JanFebMarAprMayJunJulAugSepOctNovDecJan · 2025: $35.5Feb · 2025: $44.7Mar · 2025: $49.3Apr · 2025: $54.3May · 2025: $64.1Jun · 2025: $80.0Jul · 2025: $72.8Aug · 2025: $71.4Sep · 2025: $62.7Oct · 2025: $63.5Nov · 2025: $47.9Dec · 2025: $37.0Jan · 2026: $37.7Feb · 2026: $49.3Mar · 2026: $53.4$0$20$40$60$80JanMarMayJulSepNovJan · 2025: $35.5Feb · 2025: $44.7Mar · 2025: $49.3Apr · 2025: $54.3May · 2025: $64.1Jun · 2025: $80.0Jul · 2025: $72.8Aug · 2025: $71.4Sep · 2025: $62.7Oct · 2025: $63.5Nov · 2025: $47.9Dec · 2025: $37.0Jan · 2026: $37.7Feb · 2026: $49.3Mar · 2026: $53.4

values read from the CoStar chart in the original email

Source: CoStar, as of April 27, 2026

20252026
Jan$35.5$37.7
Feb$44.7$49.3
Mar$49.3$53.4
Apr$54.3
May$64.1
Jun$80.0
Jul$72.8
Aug$71.4
Sep$62.7
Oct$63.5
Nov$47.9
Dec$37.0

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

HotelCityPriceNote
Country Inn & Suites AnkenyAnkeny$3,300,000

Sale prices come from public records and may not include capital allocated to FF&E or goodwill. Want to know more about one of these sales? Get in touch.

Capital markets

RateAs of April 30, 2026
Prime rate6.75%
10-year Treasury4.396%
5-year Treasury4.032%

New developments

This month's new hotels and sales
AnkenyCedar RapidsOsceolaMason CityIowaAnkenyCedar RapidsOsceolaMason CityNEAnkenyOsceolaMason CityIowaAnkenyOsceolaMason City

Boundaries, roads and water: U.S. Census Bureau (TIGER/Line).

New hotels in Iowa:

  • AC Hotel Cedar Rapids West, Cedar Rapids
  • Holiday Inn Express Cedar Rapids SW, Cedar Rapids
  • Hotel Osceola, Osceola
  • Home2 Suites, Mason City
  • Hyatt Studios, Cedar Rapids

Another 35 hotels have been proposed. Call or email to learn more about any of them.

Tools

Thinking about what your hotel would sell for? Request a valuation.

Request a report on your market Or ask what your hotel is worth

More research