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Research Monthly report

South Dakota hotel market update, February 2026

  • South Dakota

South Dakota hotels ran 56.21% occupancy at a $121.38 ADR over the last twelve months, RevPAR -0.15%.

South Dakota's hotel market for February 2026: how hotels performed, what sold, where rates stand and what is being built. For a closer look at a specific market or hotel, ask for a report.

Occupancy, trailing 12 months

56.21%

ADR, trailing 12 months

$121.38

RevPAR, trailing 12 months

$68.23

-0.15% year over year

RevPAR, Jan '26 vs Jan '25

+4.08%

Upper midscale +5.99%

Performance

Across every South Dakota hotel, the trailing twelve months averaged 56.21% occupancy, a $121.38 ADR and $68.23 RevPAR, with RevPAR -0.15% on the year before.

RevPAR for Jan '26 was +4.08% against Jan '25. Upper midscale hotels did best at +5.99%; midscale and economy hotels were at +0.88%.

ScaleT-12 OccT-12 ADRT-12 RevPARRevPAR, year over yearRevPAR, Jan '26 vs Jan '25
All hotels56.21%$121.38$68.23-0.15%+4.08%
Luxury & Upper Upscale61.52%$181.48$111.64+3.08%+2.34%
Upper Midscale65.92%$136.41$89.92+1.04%+5.99%
Midscale & Economy49.12%$99.34$48.80-2.56%+0.88%
ADR and RevPAR by scale, trailing 12 months
$0$50$100$150$200All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · ADR: $121.38Luxury & Upper Upscale · ADR: $181.48Upper Midscale · ADR: $136.41Midscale & Economy · ADR: $99.34All hotels · RevPAR: $68.23Luxury & Upper Upscale · RevPAR: $111.64Upper Midscale · RevPAR: $89.92Midscale & Economy · RevPAR: $48.80$121.38$181.48$136.41$99.34$68.23$111.64$89.92$48.80$0$50$100$150$200All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · ADR: $121.38Luxury & Upper Upscale · ADR: $181.48Upper Midscale · ADR: $136.41Midscale & Economy · ADR: $99.34All hotels · RevPAR: $68.23Luxury & Upper Upscale · RevPAR: $111.64Upper Midscale · RevPAR: $89.92Midscale & Economy · RevPAR: $48.80$121.38$181.48$136.41$99.34$68.23$111.64$89.92$48.80

Source: STR, one-month reporting lag

ADRRevPAR
All hotels$121.38$68.23
Luxury & Upper Upscale$181.48$111.64
Upper Midscale$136.41$89.92
Midscale & Economy$99.34$48.80
RevPAR change by scale
-4%-2%0%2%4%6%All hotelsLuxury & UpperUpscaleUpper MidscaleMidscale & EconomyAll hotels · Trailing 12 months: -0.15%Luxury & Upper Upscale · Trailing 12 months: 3.08%Upper Midscale · Trailing 12 months: 1.04%Midscale & Economy · Trailing 12 months: -2.56%All hotels · Jan '26 vs. Jan '25: 4.08%Luxury & Upper Upscale · Jan '26 vs. Jan '25: 2.34%Upper Midscale · Jan '26 vs. Jan '25: 5.99%Midscale & Economy · Jan '26 vs. Jan '25: 0.88%-0.15%3.08%1.04%-2.56%4.08%2.34%5.99%0.88%-5%-2.5%0%2.5%5%7.5%All hotelsLuxury &Upper UpscaleUpperMidscaleMidscale &EconomyAll hotels · Trailing 12 months: -0.15%Luxury & Upper Upscale · Trailing 12 months: 3.08%Upper Midscale · Trailing 12 months: 1.04%Midscale & Economy · Trailing 12 months: -2.56%All hotels · Jan '26 vs. Jan '25: 4.08%Luxury & Upper Upscale · Jan '26 vs. Jan '25: 2.34%Upper Midscale · Jan '26 vs. Jan '25: 5.99%Midscale & Economy · Jan '26 vs. Jan '25: 0.88%-0.15%3.08%1.04%-2.56%4.08%2.34%5.99%0.88%

Source: STR, one-month reporting lag

Trailing 12 monthsJan '26 vs. Jan '25
All hotels-0.15%4.08%
Luxury & Upper Upscale3.08%2.34%
Upper Midscale1.04%5.99%
Midscale & Economy-2.56%0.88%

All figures are from STR and run a month behind. For a specific market or scale, reach out.

Sales

No hotel sales were reported in South Dakota this month.

Capital markets

RateAs of February 27, 2026
Prime rate6.75%
10-year Treasury3.981%
5-year Treasury3.536%

New developments

Another 14 hotels have been proposed. Call or email to learn more about any of them.

Other developments that bring travelers:

  • Proposed Downtown Convention Center (Riverline District), Sioux Falls
  • Sioux Falls Regional Airport Expansion (new gates + parking ramp), Sioux Falls
  • Sanford Sports Complex & Virtual Care Center Expansion, Sioux Falls
  • Mixed-Use "Block 5" (Hotel + Lofts + Retail) Development, Rapid City
  • Rapid City Airport Expansion (state-backed), Rapid City area
  • Dells Peak Recreational & Outdoor Tourism Investments, Black Hills / Custer, SD
  • Sturgis Rally Infrastructure & Events Buildouts, Sturgis, SD
  • South Dakota State Fairgrounds & Exposition Upgrades, Huron, SD

Tools

Thinking about what your hotel would sell for? Request a valuation.

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